Upfronts & NewFronts

Welcome to Upfronts 2017-2018! Come visit us regularly for the most up to date info on the who, what, when and where of this year’s Upfront season. We’ll have everything you need to know about new programming, fresh research and surprising advertiser opportunities. For editorial questions, contact Lynn@cynopsis.com. To advertise against our Upfront coverage, call Sales & Marketing VP Mike Farina at 203-218-6480 or Mike@cynopsis.com.

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Network Coverage

National CineMedia 05/17/17

National CineMedia At its sixth annual Upfront, held at NYC’s AMC Lincoln Square movie theater, National CineMedia announced plans to re-imagine its cinema pre-show and launch new digital channels for movie audiences. CEO Andy England offered a vision for NCM’s new pre-show, called Noovie, replacing FirstLook in 4Q17. “Noovie is a new premium video platform […]

Turner: TBS & TNT

Turner 05/17/17

Turner At a star-studded 90-minute presentation at Madison Square Garden, Turner drove home its omni-channel approach to premium content, pointing to transparent and trusted environments across its brands, and its ability to deliver for advertisers at massive scale. Across its portfolio, Turner noted it continues to invest in high quality, distinctive video content. “I’ve been […]


CBS 05/17/17

May 17, 2017 CBS Having finished the season as the most-watched network among viewers for the ninth straight year, CBS didn’t do a lot of tinkering with the schedule. At its Upfront event at Carnegie Hall, the net touted its new comedies (Big Bang Theory spin-off Young Sheldon, 9JKL, Me Myself & I) and upcoming […]


ABC & ESPN 05/16/17

May 16 ABC, ESPN ABC previewed its 2017-2018 programming at Lincoln Center’s David Geffen Hall in NYC. “I’m very proud of this year’s slate of series at ABC,” said Channing Dungey, President, ABC Entertainment. “We’ve focused on some of the universal themes that unite us – exciting stories, relevant dramas, and of course, lots of […]

Univision Communications

Univision 05/16/17

Univision Univision Communications’ Upfront presentation has the theme “Proof of Passion,” highlighting the five passion points driving audience engagement: Soccer, News, Family, Music, and Drama. To that end: Starting in the summer of 2018, Univision Deportes will begin airing soccer’s UEFA Champions League. UCI launched Edicion Digital, a noon news show. Also ahead is family-friendly […]


Screenvision 05/11/17

Screenvision At its Upfront event at the PlayStation Theater in New York City, cinema advertising expert Screenvision Media unveiled its “10 Pack” offering, a package giving advertisers access to blockbuster films along with an advanced targeting tool, Cintel. Through Cintel, brands will have the ability to target advertising based on behavioral and psychographic data, in […]


Telemundo 05/11/17

Telemundo NBCUniversal Telemundo Enterprises’ lineup of programming for the 2017-2018 television season includes over 850 hours of new formats and multiplatform original content. Telemundo’s new primetime programming line-up features three returning Super Series, El Senor de los Cielos, La Reina del Sur and Senora Acero, La Coyote, and 5 new mini-series, including one based on […]


NBC 05/15/17

NBC NBC comes into Upfronts poised to win the A18-49 demo for the third broadcast season out of the past 4. The 2017 schedule adds 5 freshman dramas and 3 new comedies, anchored by a Thursday lineup that includes the returning Will & Grace, breakout hit This Is Us and new Dick Wolf true crime […]


truTV 05/12/17

truTV renewals include Impractical Jokers, Jon Glaser Loves Gear, The Carbonaro Effect, Hack My Life, Adam Ruins Everything, Those Who Can’t, You Can Do Better and Comedy Knockout. Among new additions will be Laff Mob’s Laff Tracks, At Home with Amy Sedaris, Bobcat Goldthwait’s Misfits & Monsters, I’m Sorry and The Chris Gethard Show. The […]

Univision Communications

Univision Communications Inc. 05/12/17

NEW YORK – MAY 12, 2017 – Univision Communications Inc. (UCI), the leading media company serving Hispanic America, is hosting its annual Upfront presentation on May 16 to unveil its 2017-2018 programming line-up and highlight how its portfolio offers deep engagement and unique opportunities for marketers to deliver results leveraging viewers’ passions. The presentation, titled […]

Studio 71 05/08/17

May 8 Studio 71 Studio71 announced a number of new series from its YouTube creators. Among the new series is a workplace comedy from Seven Bucks Digital Studios, the digital arm of Dwayne Johnson and Dany Garcia’s Seven Bucks Productions. The series will be made in partnership with the co-creators of the Bro Science Life […]


TRUSTED MEDIA BRANDS 5/08/17 Trusted Media Brands, the owner of properties such as Reader’s Digest, Taste of Home and The Family Handyman, wants very much to be known as a digital-first media company. At its NewFront presentation, the company announced that it’s planning several new digital series, including My Morning Ritual, which explores the healthy […]


VICE 05/05/17

May 5 VICE Vice Media’s NewFront, held at Spring Studios in Manhattan’s Tribeca neighborhood, was light on news and devoid of company execs. (In a pre-recorded video message, CEO Shane Smith said that an unspecified on-location shoot prevented him from attending.) Instead, the hosts of Viceland late-night talk show ‘Desus & Mero’ emceed the event. […]


Google/YouTube, Turner, Time Inc. 05/04/17

May 4 Google/YouTube, Turner, Time Inc. YouTube’s extravagant NewFront event, dubbed ‘Brandcast’, was held at Manhattan’s Javits Center. To lead off the presentation, CEO Susan Wojcicki acknowledged the company’s recent brand safety crisis, which has seen a slew of advertisers suspend YouTube advertising upon learning that their ads were appearing on extremist videos. “We apologize […]


BET Networks 04/27/17

April 27 BET Networks From NYC’s PlayStation Theater, BET served up a slew of Upfront announcements that included big names, new series and returning hits it expects will hold BET’s rank as the #1 cable net for African American viewers A18-49 – a position it’s held for 16 consecutive years. “Over the last 37 years, […]

Refinery 29 05/03/17

Refinery 29 Refinery29, the Turner-backed digital media company geared toward millennial women, announced its slate of new content. The company’s 2017 programming will include long-form content, live events, and new and returning short-form shows. New long-form series include Fabled – a fairytale anthology series produced by Evan Jonigkeit and ‘Girls’ actress Zosia Mamet – and […]


Hulu 05/03/17

March 3 Hulu The biggest news from Hulu’s Upfront event came right at the top of the presentation: Hulu’s long-awaited Live TV service is now live. (The company is technically calling it a beta launch, just in case there are early problems.) CEO Mike Hopkins, speaking to a huge crowd at Madison Square Garden, confirmed […]

Defy Media

Defy Media 05/01/17

Defy Media At its NewFront presentation at the PlayStation Theater in New York’s Times Square, Millennial-oriented digital media company Defy Media announced its upcoming content slate. But first, it had some barbs for the traditional media industry. Defy President Keith Richman told the crowd that traditional media lacks the youth and diversity to know how […]

TV One

TV One 4/20/17

April 20 TV One With the promise to “REPRESENT the many facets of Black Culture past, present and future,” TV One offered a more focused slate of programming during its Upfront presentation this year. “Our goal is to provide our discerning audience of information-conscious influencers with more of what they are looking for in original […]

National Geographic Channel

National Geographic, Freeform, Crackle 4/19/17

April 19 National Geographic National Geographic had big names and bigger events to toss around at its Upfront presentation at NYC’s Jazz at Lincoln Center, including a six-part documentary series featuring Katie Couric, inspired by her personal journey making National Geographic documentary Gender Revolution. National Geographic, Shawn Carter and The Weinstein Company will partner on […]

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